This role – Officer, APAC Marketing Strategy – is being created to overhaul the Marketing Measurement for the APAC Consumer Business. This would entail being a hands-on analytical contributor and part of a team that delivers campaign measurement for all APAC campaigns across 17 APAC markets and all marketing channels.
- Bring analytical & statistical rigor into marketing measurement with techniques such as Design Of Experiments (DOE), Sampling and Probability Distributions
- Accountable for hands on analytics project delivery of marketing measurement analysis & tracking reports for regional and country campaigns
- Work closely with the Big Data Implementation, Products, Business Analysis & Insights, and modeling teams to bake in details of new campaign launch into tracking reports
Qualification & Experience:
- 5-7 years of experience in marketing analytics roles with exposure of working in financial service